Welcome to the

WELLA PROFESSIONALS

Education Hub in collaboration with

WILLIAMS & HIRST


Whether you’re here for the latest product launches, brand knowledge, or to book into live or digital education, this is a space to learn, upskill, and stay inspired. Curated specially for WILLAMS & HIRST stylists who want to stay ahead, increase confidence, and grow a stronger business

WHAT'S NEW

PURE PREFECTION

100% PURE COLOR PERFECTION.
CLINICALLY PROVEN, REDUCES SIGNS OF DAMAGE*.

*+55% shine, +45% smoothness, +42% nourished look; vs. untreated hair, based on expert panel clinical study

+140 YEARS PIONEERING SCIENCE

We love hair and understand its limitless creative potential. Hair is the “crown” of peoples’ identity. We co-create with leading professionals and work relentlessly to unlock the full potential of hair-delivering the highest quality, performance-driven products rooted in deep, patented science. Together, we set the standard in hair innovation, always prioritising what’s best for hair and the professionals who trust us. We’ve been pioneering innovation for 140+ years and continue to break new ground to bring the best out of every hair.

INTRODUCING PURE PERFECTION

SMOOTHFILLER

TEXTURE TALKS….

Its all about choice. Whether you're in the mood for sleek and silky, bouncy waves or full-bodied curls your hair deserves the freedom to change with you… all whilst keeping your hair in the best possible condition.


SMOOTHFILLER demi - permanent smoothing treatment – Smoothen, Fill , restructure and transform your hair into sleek, silky frizz free perfection AND speed up you blow drying time. Wear it straight and smooth one day, then scrunch it the next for you defined curls to

return .

COLOUR PORTFOLIO EDUCATION

KOLESTON PERFECT

TRUE TO TONE PRECISION & BOND PROTECTION

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PURE PERFECTION

100% PURE COLOUR PERFECTION

THE NEW STANDARD IN 0%

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ILLUMINA COLOR

SHEER, LUMINOUS, NATURAL LOOKING COLOUR BEGINS HERE

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COLOR XPRESS

WORK SMARTER, EARN FASTER

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COLOR TOUCH

TRUE TO TONE VIBRANCY NO MATTER THE HAIR CONDITION

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SHINEFINITY

ZERO LIFT GLAZE

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SUPERNATURAL COLOR

COLOURS, STRENGTHENS & REPAIRS*

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BLONDORPLEX

UNBEATABLE CLARITY OF LIFT

WITH UP TO 97% LESS BREAKAGE

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SMOOTH FILLER

A NEW APPROACH TO SMOOTHING

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COLOR FRESH

Unleash your creativity with vibrant semi-permanent colour palette

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KOLESTON PERFECT

TRUE TO TONE PRECISION & BOND PROTECTION

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PURE PERFECTION

100% PURE COLOUR PERFECTION

THE NEW STANDARD IN 0%

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CARE PORTFOLIO EDUCATION

WELLA PROFESSIONALS

THE COMPLETE WELLA PRO CARE BOOK

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SEBASTIAN PROFESSIONAL

DEFINE YOUR OWN STYLE AND TURN EVERYDAY HAIR INTO ATTENTION GRABBING LOOKS

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NIOXIN

SCALP CARE FOR

THICKER FULLER HAIR

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ULTIMATE REPAIR

LUXURY MEETS EFFICIENCY

IN 90 SECONDS

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ULTIMATE SMOOTH

SMOOTHNESS THAT LASTS

UPTO 3 DAYS

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ULTIMATE COLOR

COLOUR VIBRANCY FOR

UP TO 10 WEEKS

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ULTIMATE COLOR BLONDE

COOL BLONDES CAN HAVE IT ALL

COOL BLONDE MADE EASY

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WELLA PROFESSIONALS

THE COMPLETE WELLA PRO CARE BOOK

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YOUR BUSINESS TOOLBOX

SPEED COLOUR SERVICES BOOK

These quick and effective techniques will save time and maximise your daily earnings.

PROFIT CALCUATOR

Set dynamic prices using this editable excel that will help you to understand how to maximise the profitability for every service you offer.

COLOUR MENU

Use the template to personalise an editable colour menu to highlight the services you offer with transparent pricing.

Hosted by Rob @TheWellaHairGuy and featuring guests from the Wella Education team, Trending with Wella Professionals offers a monthly review of hair colour trends. We’ll explore the latest trends on social media and recreate them in our own unique style. Plus, we’ll share product knowledge and insider tips for creating stunning hair for social media.