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Welcome to the Freelance Network Education Hub.
Whether you’re here for the latest product launches, brand knowledge, or to book into live or digital education, this is your space to learn, upskill, and stay inspired. Built for freelance hairdressers who want to stay ahead, increase confidence, and grow a stronger business
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WELLA NEWS
WHAT'S NEW

Freelance Network Live …
One day. Big inspiration. Your business, elevated.
📍 Wella World Studio, London
📆 Sunday 22nd November 2026
🕐 11am – 4.30pm
Join us for a day dedicated to empowering your freelance business, packed with:
🎨 Creative Cut & Colour — inspiring demonstrations from industry Icons SASSOONS
✨ Red carpet hair styling from Multi award winner, celebrity stylist MICHEAL GRAY
💡 Turn creativity into business — learn how to build new services into your offering
🎨 Create your Colour Menu — tailor-make a bespoke menu designed around your clients
📈 Elevate your business — fresh ideas to help you grow and stand out
🍂 AW Trend Report — discover the colours, cuts and trends set to be everywhere this season
🤝 Connect & Network — meet, share and socialise with like-minded freelance hairdressers Come for the inspiration.
Leave with ideas, confidence and a plan to take your freelance business to the next level. ✨

The No1 barrier to hair colour is the fear of damage…… and consumers associate ammonia to damage scalp sensitivities and allergies
One out of every two stylists say that they are asked by their clients to use a colour without ammonia, there is a 55% growth in clean beauty and this merge of clean formulas with clinically proven science marks the next major shift in clean beauty as this is where clean beauty meets performance!
What if an ammonia free permanent hair colour could meet WELLA STANDARDS and the new client's expectations
Introducing PURE PERFECTION this is 100% pure colour perfection which is clinically proven to reduce signs of damage
→ PERMANENT COLOUR Up to 100% grey coverage.
→ STATE-OF-THE-ART FORMULA Contains supercharged metal purifier for damage control and predictable colour results.
→ PURE COLOUR RESULTS A curated palette of 30 shades with a neutral base for pure & true to tone colour results.
→ THE NEW 0% STANDARD
INFINITE COVER
Grey cover is big business, if you get it right for your client you will have a loyal regular client for life.
But do they all want full coverage?
Grey hair is no longer a one-size journey—it’s deeply personal, individual, and evolving. Every client sits somewhere on their own spectrum: from those seeking complete coverage with a seamless, youthful finish, to those who want to softly blend and diffuse their grey, through to clients who are ready to fully embrace and enhance their natural silver tones.
Wella Professionals has a solution to each customers needs
INFINITE COVER with KOLESTON PERFECT, 100% Grey coverage even on the most resistant grey hair with Pure Naturals and Intense Naturals range.
Wella Colour Expert Kelly will take you through the ranges and how best to use them to achieve all your clients individual Inspo pics!
Color Touch and Color Touch Plus are ideal for clients wanting natural-looking grey coverage with beautiful shine. Color Touch softly blends grey, while Color Touch Plus provides enhanced coverage for higher percentages of grey hair, leaving a soft regrowth line and healthy-looking colour.
YOU HAVEN'T TRIED COLOUR LIKE THIS
SUPERNATURAL COLOR
COLOURS, STRENGTHENS* & REPAIRS

A vegan non-lightening gentle hair colour with 91%-100% natural origin ingredients** that darkens, adds or changes the tone for natural looking vibrant results and blends upto 100% grey hair in 2 steps.
*Strengthens chemically treated hair.
**Depending on the shade. Exact % stated on pack.
SMOOTHFILLER
TEXTURE TALKS….
Its all about choice. Whether you're in the mood for sleek and silky, bouncy waves or full-bodied curls your hair deserves the freedom to change with you… all whilst keeping your hair in the best possible condition.
SmoothFiller demi-permanent smoothing treatment – Smooth, fill, restructure and transform your hair into sleek, silky frizz free perfection AND speed up your blow drying time. Wear it straight and smooth one day, then scrunch it the next for you defined curls to
return.
PORTFOLIO EDUCATION
YOUR BUSINESS TOOLBOX
Wella 'Tech Talks'
Kelly - Wella Colour educator and expert brings to you conversations with Wella Colour technicians and Pro hairdressers discussing the key products we need to create the most up to date hair colours. These conversation's will be why we love them... and why your clients will too! How to use them and who they are for. Also hairy tips and tricks for the best and easiest ways to use them.
EDUCATION & EVENTS
LIVE EDUCATION
Grey isn’t the challenge—the approach is. From coverage to enhancement—master every grey story.
Grey hair is no longer a one-size journey—it’s deeply personal, individual, and evolving. Every client sits somewhere on their own spectrum: from those seeking complete coverage with a seamless, youthful finish, to those who want to softly blend and diffuse their grey, through to clients who are ready to fully embrace and enhance their natural silver tones
This session will take you through the How 2 of Coverage, blending and enhancing and the products which are recommended for these services.
| DATE | STUDIO | CONTENT | TIMINGS |
|---|---|---|---|
| 5th October | Manchester | Grey Expert - Cover, Blend or Enhance | 10am-4:30pm |
| 19th October - SOLD OUT | London | Grey Expert - Cover, Blend or Enhance | 10am-4:30pm |
| 26th October | London | Grey Expert - Cover, Blend or Enhance | 10am - 4.30pm |


